Will and Lauren are authors on a new paper in the journal Social Cognitive and Affective Neuroscience about vmPFC activation during personal relevance and self-similarity judgments. Congrats, Will and Lauren (and Jenn)!
Moore, W. E., Merchant, J. S., Kahn, L. E., & Pfeifer, J. H. (2013). ‘Like me?’: Ventromedial prefrontal cortex is sensitive to both personal relevance and self-similarity during social comparisons. Social Cognitive and Affective Neuroscience, 9, 421-426.